PILOT

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FOR BRANDS · COMPARE THE PATHS

Same goal.
A warmer way there.

What could a trusted introduction change? Compare the effort and cost of reaching the same qualified-meeting goal.

Illustrative scenario · your assumptions

ONE SHARED GOAL10 qualified meetings

SAME CLOSE RATE20% of qualified meetings

SAME CONDITIONAL RETURN$2,000 gross profit if the goal is reached

Expected counts, not promises. Both paths use the same close rate and gross profit per customer. The return above assumes the qualified-meeting goal is reached; neither path gets an assumed revenue boost.

A REACH-LED PATH

Cold outreach

  1. 01Start a conversation

    400cold contacts

    Every contact includes research and outreach effort.

  2. 02Get a positive reply

    20positive replies

    20 positive replies ÷ 400 contacts · 5%

  3. 03Have a qualified meeting

    10qualified meetings

    10 qualified meetings ÷ 20 positive replies · 50%

  4. 04Win a customer

    2expected customers

    2 customers ÷ 10 qualified meetings · 20%

Labor effort
43.3 hours
Cash expenses
$250
Labor-valued capacity
$650
Total modeled cost
$900
Expected gross profit
$2,000
Campaign ROI
122.2%

A RELATIONSHIP-LED PATH

Warm introductions

  1. 01Start a conversation

    20paid introductions

    All paid intros count, even without a qualified meeting.

  2. 02Get a positive reply

    No separate reply stage

    The introduction connects you directly. No reply rate is assumed.

  3. 03Have a qualified meeting

    10qualified meetings

    10 qualified meetings ÷ 20 intros · 50%

  4. 04Win a customer

    2expected customers

    2 customers ÷ 10 qualified meetings · 20%

Labor effort
8.3 hours
Cash expenses
$600
Labor-valued capacity
$125
Total modeled cost
$725
Expected gross profit
$2,000
Campaign ROI
175.9%

Funnel shapes show stages, not a volume scale. Counts are expected values, rounded to one decimal where needed.

The estimated difference

Warm introductions compared with cold outreach · USD
LABOR EFFORT SAVED

35 hours

Less labor effort with warm introductions. This is team effort, not elapsed calendar time.

TOTAL MODELED SAVINGS

$175

Lower total modeled cost with warm introductions. Includes the value of labor capacity.

CAMPAIGN ROI CHANGE

+53.6 pp

Higher modeled campaign ROI with warm introductions. Change is in percentage points.

Warm introductions use $350 more in cash. Total modeled savings include labor-valued capacity, which may not reduce your cash spending.

Estimated labor effort saved: +35 hours. Total modeled savings: $175. Warm introductions use $350 more in cash. Campaign ROI change: +53.6 percentage points.

Edit assumptionsMake this scenario yours

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Shared goal & economics

A like-for-like outcome for both paths.

meetings
The same number of expected qualified meetings for both paths.
%
Customers ÷ qualified meetings. The same close rate for both paths.
USD
After fulfillment costs, before this campaign’s cost. Not revenue.
USD / hour
Values labor capacity; it does not automatically become cash savings.
minutes
The same qualified-meeting effort for both paths.
Cold outreach

Model contacts, positive replies and the effort between them.

%
Positive replies ÷ cold contacts.
%
Qualified meetings ÷ positive cold replies.
minutes
Research, personalization and outreach effort per contact.
minutes
Additional qualification and scheduling effort per positive reply.
USD
Total cash expense for this cold outreach campaign.
USD / contact
Cash expense for each cold contact.
Warm introductions

Count every paid introduction, whether or not it leads to a qualified meeting.

%
Qualified meetings ÷ paid introductions.
minutes
Your team’s coordination and follow-up effort per introduction.
USD / intro
Default $30 is the optional email + messaging suggestion, not a quote. Introducers control their rates.
USD
Any other cash expenses for the warm introduction campaign.
USD / intro
Include applicable taxes or pre-agreed travel, venue and other costs. No additional 20% platform fee is added.

Shared 10 qualified meetings · 20% close rate · $1000 gross profit/customer · $15/hour · 30 min/qualified meeting

Cold 5% positive replies/contact · 50% qualified meetings/positive reply · 5 min/contact · 15 min/positive reply · $150 tools · $0.25/contact data

Warm 50% qualified meetings/intro · 10 min/intro · $30/intro · $0 fixed costs · $0/intro extras

How the estimate works

Positive cold replies = qualified-meeting goal ÷ positive reply-to-meeting rate. Cold contacts = positive cold replies ÷ positive reply rate. Warm introductions = qualified-meeting goal ÷ intro-to-meeting rate. Expected customers = qualified meetings × the shared close rate.

Cold labor = contact effort + positive-reply effort + qualified-meeting effort. Warm labor = introduction effort + qualified-meeting effort. Cold cash costs = tools + contacts × data cost. Warm cash costs = introductions × (intro fee + extras) + fixed costs.

Total modeled cost = cash expenses + labor hours × hourly value. Expected gross profit = expected customers × gross profit per customer. Campaign ROI = (expected gross profit − total modeled cost) ÷ total modeled cost × 100. ROI change = warm ROI − cold ROI, in percentage points. Zero cost makes ROI undefined.

Savings = cold total − warm total. Cash savings and hours saved follow the same subtraction. Negative values mean warm introductions cost more or take more effort. A positive qualified-meeting goal cannot be reached with a zero conversion rate.

This is a limited campaign model, not full business ROI. Gross profit per customer is after fulfillment costs and before this campaign’s modeled expenses. Add other relevant costs yourself. The default $30 intro fee is an optional email + messaging pilot suggestion, not a quote; the introducer chooses the actual rate. The fee includes the platform share, so no additional 20% is added. Payments and automatic dynamic pricing are not active.

These inputs are illustrative, not observed results or benchmarks. Eligible introductions and availability are unknown. Permission, fit, scope and price must be agreed; meetings, customers and savings are not guaranteed.

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